Quartics, Inc. to Transmit
PC Media Content to Televisions & Displays of Consumers’
Choice
Safi Qureshey |
Irvine,
CA: Safi Qureshey, an early leader in the PC industry as
founder of AST Computer, has announced the launch of Quartics,
Inc., a fabless semiconductor company focused on the development
of codec and transport agnostic media processors and applications.
Quartics engineers a comprehensive media processing system-on-a-chip
(SoC) and an entire suite of software and reference designs
for OEMs and ODMs that provides a simple and cost-effective
means to wirelessly link a personal computer with any television
or projection system.
“The digital market is growing multifold and Quartics
enters the market at a time when digital displays, user-generated
and Internet-based content and broadband connectivity are
all coming together,” said Qureshey, chairman and
CEO of Quartics. “We’re bridging the gap between
users’ media and content they access on their PCs
and how they view it on their televisions and other displays.
With Quartics, what users view on their PCs, they now can
view on their TV and do it wirelessly and cost effectively
without compromising resolution quality.”
“Streaming of IP-based entertainment to a variety
of displays is one of the biggest opportunities, and challenges,
in the digital home,” said IdaRose Sylvester, senior
analyst at IDC. “Companies ushering new capabilities
that will significantly change the way media applications
are utilized and integrated with other devices will be well
positioned to take advantage of this opportunity."
Quartics products are deployed as external adapters or embedded
modules in televisions or digital projectors, using either
a wireless or wired network. Distributed through partnerships
with OEMs and ODMs, and augmented by strategic partnerships
with content providers, Quartics is driving the following
video and graphics applications:
• PC-to-TV – The PC-to-TV applications revolutionizes
the way users interact with digital content stored on the
PC. Consumers can view anything they can see on their PC
screen directly on their flat-panel TV, wirelessly.
• Wireless Projectors – Quartics’ solution
enables users to be freed from wires, providing simple and
easy-to-switch access between one presenter and the next
without having to exchange VGA connections.
• USB Hubs – Quartics is providing the convenience
of docking units or to enable users a simple connection
to a user’s display of choice.
Quartics’ technology is being incorporated in a number
of products currently being shipped and planned for introduction
in the coming months. Included in the company’s growing
list of OEMs utilizing its technology are Acer, ViewSonic
and D-Link. An early adopter of the breakthrough architecture
is Orange County-based Addlogix who has been shipping products
based on Quartics’ technology over the past year through
major online distributors such as Dell.com, Ingram Micro,
CompUSA, HP.com and PCMall.com.
According to Addlogix President, Sharon Charna, “The
Quartics architecture allows our customers new flexibility
in how they interact with their environment. Both businesses
and consumers are looking for ways to free their content
from their PCs and use it how and where they want without
restrictions. The Quartics-enabled products we’re
producing allow them to do just that.”
The rise of Internet video and audio has opened the floodgates
on a new generation of Web-based content. The last several
years have witnessed a growing disharmony in the content
space relative to ownership and distribution of media; no
longer do content and media companies transmit free and
paid material to subscribers solely through proprietary
portals and coded receivers.
The ways in which consumers enjoy media content have changed
dramatically as well: consumers demand immediacy. The only
restraints lie in the reproduction devices themselves—the
viewing screens or audio devices that play back material.
Since consumers now have increased control over how to display
and consume media content, Quartics users now have the tools
to bring it to the displays of their choice.
About Quartics
Quartics leverages breakthrough semiconductor architectural
advantages to provide dominant media processing and media
extension solutions for laptop computer and display markets.
The company’s codec- and transport-agnostic semiconductors
enable the flawless transmission of video and audio for
wireless PC-to-TV, wireless monitors, PC tuner cards, docking
stations, wireless projectors, HD-networked PVRs, and video
conferencing. In addition, Quartics provides OEMs and ODMs
with complete, low-cost, easy-to-use solutions that they
can quickly take to market—including systems on chips
(SoCs), software, modules, and reference designs. For more
information please visit www.quartics.com.
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